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Unread 26 Mar 2003, 14:30   #1
ScotWiZ
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Question questionnaire: jeans, loyalty, levi

please answer..

first quote
then delete the number corresponding to your answer and replace it with an X


its supposed to be for students that wear jeans living in UK but if that doesn't apply to you make up an answer :|


ignore the "SHOW CARD"s
__________________
round 1: cant remember
round 2: 22:14
round 3: 33:23 something
round 4: forgot
round 5: pay? you're kidding right?

Last edited by ScotWiZ; 26 Mar 2003 at 22:46.
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Unread 26 Mar 2003, 14:32   #2
MrL_JaKiri
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Re: questionnaire: jeans, loyalty, levi

Quote:
Originally posted by ScotWiZ
please answer..

first quote
then delete the number corresponding to your answer and replace it with an X


its supposed to be for students that wear jeans living in UK


ignore the "SHOW CARD"s
What the hell are you talking about?
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Unread 26 Mar 2003, 14:32   #3
ScotWiZ
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Join Date: Nov 2000
Location: Scotland Stirling
Posts: 65
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Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 2 3 4 5
store selling 1 2 3 4 5
price 1 2 3 4 5
comfort/feel 1 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month 2
Every three months 3
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree 2
Neither 3
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers 1
Cargo pants 2
Combats 3
Track suits 4
Khakis 5
Skate pants 6
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 2
£60 3
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 1
4-6 2
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree 2
Neither 3
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams 2
Own-label store (e.g. Next, Gap) 3
Fashion store (e.g. USC, Envy) 4
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No 2 if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes 1
No 2 if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable 1
More fashionable 2
No difference 3

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television 1
Radio 2
Cinema 3
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes 1
No 2
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes 1
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes 1
No 2

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No 2
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply 1
Their jeans are overpriced, they should of let Tesco continue selling 2
Tesco was ruining the Levi image and should have been stopped 3
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No 2






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 2
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd 2
3rd 3
4th 4
Post Grad 5

Q24
Sex of respondent
Male 1
Female 2
__________________
round 1: cant remember
round 2: 22:14
round 3: 33:23 something
round 4: forgot
round 5: pay? you're kidding right?
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Unread 26 Mar 2003, 14:34   #4
MrL_JaKiri
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I shouldn't have asked.

Any particular reason you're posting this?
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Unread 26 Mar 2003, 14:47   #5
OneColourRed
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Join Date: Feb 2001
Location: Scotland
Posts: 132
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Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 X 3 4 5
store selling 1 X 3 4 5
price X 2 3 4 5
comfort/feel X 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month X
Every three months 3
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree 2
Neither X
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers X
Cargo pants 2
Combats 3
Track suits 4
Khakis 5
Skate pants 6
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 2
£60 X
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 1
4-6 X
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree 2
Neither 3
Disagree X
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams X
Own-label store (e.g. Next, Gap) 3
Fashion store (e.g. USC, Envy) 4
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No X if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes 1
No X if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable 1
More fashionable 2
No difference X

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television X
Radio 2
Cinema X
Posters X
Newspapers/Magazines X
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes 1
No 2
Don’t know X

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes X
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes 1
No X

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No X
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply X
Their jeans are overpriced, they should of let Tesco continue selling X
Tesco was ruining the Levi image and should have been stopped 3
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No X






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 X
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd 2
3rd 3
4th X
Post Grad 5

Q24
Sex of respondent
Male X
Female 2
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Unread 26 Mar 2003, 14:58   #6
ScotWiZ
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Location: Scotland Stirling
Posts: 65
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Quote:
Originally posted by MrL_JaKiri
I shouldn't have asked.

Any particular reason you're posting this?
call it research -_-
__________________
round 1: cant remember
round 2: 22:14
round 3: 33:23 something
round 4: forgot
round 5: pay? you're kidding right?
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Unread 26 Mar 2003, 15:02   #7
fbs111
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Posts: n/a
D's answers

1)
brand name 2
store selling 3
price 1
comfort/feel 1

2) 2

3) 3

4) 4/1

5) 4

6) 2

7) 4

8) 2

9) 1

10) 1/2

13) 2/3/9

14) 3

15) 1/3/4/5

16) 1

17) 1

18) 1

19) 2

20) 2

21) 1

22) 3

23) 2

24) 1
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Unread 26 Mar 2003, 15:06   #8
sword
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Join Date: Dec 2001
Posts: 482
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Quote:
Originally posted by ScotWiZ
Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 X 3 4 5
store selling 1 2 3 4 X
price 1 X 3 4 5
comfort/feel X 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month 2
Every three months X
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree X (But Levi is now gay)
Neither 3
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers X
Cargo pants 2
Combats 3
Track suits X
Khakis 5
Skate pants 6
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 X
£60 3
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 1
4-6 X
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree X
Neither 3
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams 2
Own-label store (e.g. Next, Gap) 3
Fashion store (e.g. USC, Envy) 4
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6 Anywhere selling top brands cheap

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No X if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes X
No 2 if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable X
Didn’t last long enough 3
Other reason (please specify) 4 Guess Jeans and RapidFire Jeans r0x0r


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10 Guess/RapidFire





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable X
More fashionable 2
No difference 3

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television X
Radio 2
Cinema 3
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes X
No 2
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes X
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes 1
No X

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No X
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)

Jeans are not as high quality as I thought if they can be sold cheaply 1
Their jeans are overpriced, they should of let Tesco continue selling X
Tesco was ruining the Levi image and should have been stopped 3
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes X
No 2






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 2
22-24 3
+24 X

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd 2
3rd 3
4th 4
Post Grad 5 I work!!!

Q24
Sex of respondent
Male X
Female 2
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Unread 26 Mar 2003, 17:54   #9
Add
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Posts: 442
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Quote:
Originally posted by ScotWiZ
Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name x 2 3 4 5
store selling x 2 3 4 5
price x 2 3 4 5
comfort/feel x 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Other option: weekly/twice weekly X
Every two weeks 1
Every month 2
Every three months 3
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree x
Agree 2
Neither 3
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers x
Cargo pants x
Combats 3
Track suits x
Khakis x
Skate pants x
Other (please specify) x regular jeans …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 2
£60 x
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 1
4-6 2
7+ x
(16 last count, only jeans, not including trousers etc)





Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree x
Agree 2
Neither 3
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams 2
Own-label store (e.g. Next, Gap) x
Fashion store (e.g. USC, Envy) x
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No x if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes 1
No x if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable 1
More fashionable 2
No difference x

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television x
Radio 2
Cinema 3
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes x
No 2
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes x
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes 1
No x

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No x
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply 1
Their jeans are overpriced, they should of let Tesco continue selling 2
Tesco was ruining the Levi image and should have been stopped 3
No impression x
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No x






Q22 SHOW CARD P
How old are you?
16-18 x
19-21 2
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st x
2nd 2
3rd 3
4th 4
Post Grad 5

Q24
Sex of respondent
Male x
Female 2
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Unread 26 Mar 2003, 18:06   #10
Woof
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Look at all the Ensigns trying to be popular by completing the questionaire properly.
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Unread 26 Mar 2003, 18:12   #11
'|'empest
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Join Date: Apr 2000
Posts: 92
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Quote:
Originally posted by ScotWiZ
Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 2 X 4 5
store selling 1 2 X 4 5
price 1 X 3 4 5
comfort/feel 1 X 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month X
Every three months 3
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree 2
Neither X
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers X
Cargo pants X
Combats 3
Track suits 4
Khakis 5
Skate pants 6
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 X
£40 2
£60 3
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 X
4-6 2
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree 2
Neither X
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams 2
Own-label store (e.g. Next, Gap) X
Fashion store (e.g. USC, Envy) 4
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No X if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes 1
No X if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable 1
More fashionable 2
No difference X

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television X
Radio 2
Cinema X
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes 1
No 2
Don’t know X

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes 1
No X if no please go to question 19

Q18
Did you buy anything?
Yes 1
No 2

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No 2
Don’t know X

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply X
Their jeans are overpriced, they should of let Tesco continue selling X
Tesco was ruining the Levi image and should have been stopped 3
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No X






Q22 SHOW CARD P
How old are you?
16-18 X
19-21 2
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st X
2nd 2
3rd 3
4th 4
Post Grad 5

Q24
Sex of respondent
Male X
Female 2
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Unread 26 Mar 2003, 22:55   #12
fbs111
Guest
 
Posts: n/a
Vimp imp neither UNimp VUNimp
brand name 1 2 3 4 5
store selling 1 2 3 4 5
price 1 2 3 4 5
comfort/feel 1 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month 2
Every three months 3
Every six months x
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree 2
Neither 3
Disagree 4
Strongly disagree x

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers 1
Cargo pants 2
Combats 3
Track suits 4
Khakis x
Skate pants 6
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 x
£60 3
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 1
4-6 2
7+ x






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree 2
Neither x
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams 2
Own-label store (e.g. Next, Gap) 3
Fashion store (e.g. USC, Envy) 4
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) x Mall

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No x if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes 1
No x if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable x
More fashionable 2
No difference 3

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television x
Radio 2
Cinema 3
Posters x
Newspapers/Magazines x
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes 1
No x
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes 1
No x if no please go to question 19

Q18
Did you buy anything?
Yes 1
No 2

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No x
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply 1
Their jeans are overpriced, they should of let Tesco continue selling x
Tesco was ruining the Levi image and should have been stopped 3
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No x






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 x
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd x
3rd 3
4th 4
Post Grad 5

Q24
Sex of respondent
Male x
Female 2


__________________
round 1: cant remember
round 2: 22:14
round 3: 33:23 something
round 4: forgot
round 5: pay? you're kidding right?
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Unread 27 Mar 2003, 11:24   #13
Mong
Forever Delayed
 
Join Date: Sep 2000
Location: www.netgamers.org
Posts: 1,475
Mong is on a distinguished road
Quote:
Originally posted by ScotWiZ
Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 2 X 4 5
store selling 1 2 3 X 5
price 1 X 3 4 5
comfort/feel X 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month X
Every three months 3
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree 2
Neither 3
Disagree X
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers X
Cargo pants X
Combats X
Track suits X
Khakis X
Skate pants X
Other (please specify) 7 …………………….

Aren't "cargos", "kharkis", "skate pants" and "combats" the same genre? Where the "denim" option?

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 2
£60 X
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 X
4-6 2
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree X
Neither 3
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams X
Own-label store (e.g. Next, Gap) X
Fashion store (e.g. USC, Envy) X
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes 1
No X if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price 2
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes X
No 2 if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) I buy what I like, irrespective of the label.


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next X
Wrangler 2 Gap 7
Diesel X Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) Various High St stuff





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable X
More fashionable 2
No difference 3

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television X
Radio 2
Cinema 3
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes X
No 2
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes X
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes 1
No X

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes X
No 2
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply X
Their jeans are overpriced, they should of let Tesco continue selling X
Tesco was ruining the Levi image and should have been stopped 3
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No 2






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 2
22-24 3
+24 X

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd 2
3rd 3
4th 4
Post Grad X

Q24
Sex of respondent
Male X
Female 2
__________________
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Unread 27 Mar 2003, 11:57   #14
FatboySliM
984983304957
 
Join Date: Apr 2000
Posts: 97
FatboySliM is an unknown quantity at this point
Quote:
Originally posted by ScotWiZ
Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 x 3 4 5
store selling 1 2 3 x 5
price 1 x 3 4 5
comfort/feel 1 x 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month x
Every three months 3
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree x
Agree 2
Neither 3
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers x
Cargo pants 2
Combats 3
Track suits 4
Khakis 5
Skate pants 6
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 2
£60 3
£80 x
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 1
4-6 x
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree 2
Neither 3
Disagree x
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams 2
Own-label store (e.g. Next, Gap) x
Fashion store (e.g. USC, Envy) x
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes x
No 2 if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit x
Price 2
Because they are Levi’s x
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes 1
No 2 if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel x Burberry x
Evisu 4 Calvin Klein 9
Tommy Hillfiger 5
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable 1
More fashionable x
No difference 3

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television x
Radio 2
Cinema 3
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes x
No 2
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes x
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes 1
No x

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes x
No 2
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply 1
Their jeans are overpriced, they should of let Tesco continue selling 2
Tesco was ruining the Levi image and should have been stopped x
No impression 4
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No x






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 x
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd 2
3rd 3
4th x
Post Grad 5

Q24
Sex of respondent
Male x
Female 2
__________________
Mark it 8, Dude..
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Unread 27 Mar 2003, 19:47   #15
Patrician
Sultan of Swing
 
Join Date: Jul 2000
Location: Telegraph Road
Posts: 75
Patrician is an unknown quantity at this point
Q1.
Brand: 5
Store: 5
Price: 2
Feel: 1

Q2: 4
Q3: 3
Q4: 1
Q5: 1
Q6: 1
Q7: 2
Q8: 2
Q9: 2
Q11: 2
Q14: 3
Q15: 1,3,5
Q16: 1
Q17: 2
Q19: 3
Q20: 2
Q21: 2
Q22: 2
Q23: 1
Q24: 1

gg.
__________________
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Unread 27 Mar 2003, 21:29   #16
Jammers
Registered User
 
Join Date: Oct 2001
Location: England
Posts: 752
Jammers has a little shameless behaviour in the past
I once saw a video where a group of Levis people went to China to discover the Next Big Thing in clothing. They ended up breaking into some Chinese womans house, and started taking pictures of her clothes. Then the Chinese woman came home and started shouting at the Levis people in Chinese. Of course, the Levis people couldn't understand her, and just took a photo of her and walked away, saying to the camera "its sad really, they don't know how fashionable they look".
I now refuse to buy or support Levis because of the degrading way they treated that poor Chinese woman. Let that be a lesson to all of you.
__________________
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<Bobzy> Jammers is > the rest of GD/PA at it though.
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Unread 30 Mar 2003, 17:50   #17
daver
Guest
 
Posts: n/a
Quote:
Originally posted by ScotWiZ
Q1 SHOW CARD A
How important are these factors when buying clothes?

Vimp imp neither UNimp VUNimp
brand name 1 2 3 4 5
store selling 1 2 3 4 5
price 1 2 3 4 5
comfort/feel 1 2 3 4 5

other (please specify) .........................................

Vimp= very important
imp = important
UNimp = unimportant
VUNimp = very unimportant


Q2 SHOW CARD B
How frequently do you shop for clothes?
Every two weeks 1
Every month 2
Every three months X
Every six months 4
Longer than six months 5

Q3 SHOW CARD C
Would you consider yourself to be a loyal brand buyer?
Strongly agree 1
Agree 2
Neither X
Disagree 4
Strongly disagree 5

Q4 SHOW CARD D
Do you wear any of the following? (you may answer more than one)
Trousers 1
Cargo pants X
Combats 3
Track suits 4
Khakis 5
Skate pants X
Other (please specify) 7 …………………….

Q5 SHOW CARD E
How much are you willing to spend on a pair of jeans you really like?
£20 1
£40 X
£60 3
£80 4
+£80 5

Q6 SHOW CARD F
How many pairs of jeans do you own?
1-3 X
4-6 2
7+ 3






Q7 SHOW CARD G
‘There is not much difference between brands of jeans in terms of quality’
Strongly agree 1
Agree X
Neither 3
Disagree 4
Strongly disagree 5

Q8 SHOW CARD H
Where do you usually shop for jeans?
Levi store 1
High street department store (e.g. Debenhams X
Own-label store (e.g. Next, Gap) 3
Fashion store (e.g. USC, Envy) 4
Supermarket (e.g. Tesco, Asda) 5
Other ( please specify) 6……………………………………

Q9 SHOW CARD I
Do you buy Levi jeans?
Yes X
No 2 if no please go to question 11

Q10
What would you say is the main reason you buy Levi jeans? (you may answer more than one)
Habit 1
Price X
Because they are Levi’s 3
Other (please specify) 4………………………………………….
please go to question 13

Q11
Have you ever bought Levi jeans?
Yes X
No 2 if no please go to question 14

Q12
If yes why do you no longer buy them? (you may answer more than one)
Not worth the money 1
No longer fashionable 2
Didn’t last long enough 3
Other reason (please specify) 4…………………………………………….


Q13
What [other] brands do you wear? (you may answer more than one)
Lee 1 Next 6
Wrangler 2 Gap 7
Diesel 3 Burberry 8
Evisu 4 Calvin Klein 9
Tommy Hillfiger X
Other (please specify) 10…………………………………………





Q14 SHOW CARD J
What is your opinion of Levi’s compared to three years ago?
Less fashionable 1
More fashionable 2
No difference 3

Q15 SHOW CARD K
Do you recall seeing any Levi advertisements on (you may answer more than one)
Television 1
Radio 2
Cinema 3
Posters 4
Newspapers/Magazines 5
None 6 if none please go to question 17

Q16 SHOW CARD L
Do you think the adverts gave you a good impression of Levi’s?
Yes 1
No 2
Don’t know 3

Q17 SHOW CARD M
Have you ever been to a Levi’s store?
Yes X
No 2 if no please go to question 19

Q18
Did you buy anything?
Yes X
No 2

Q19
If there was a Levi store in [wherever you live assuming there aint one..] do you think you would be [more] inclined to buy Levi jeans?
Yes 1
No X
Don’t know 3

Q20 SHOW CARD N
Was your impression of Levi forcing Tesco to stop selling their jeans for discounted prices? (you may answer more than one)
Jeans are not as high quality as I thought if they can be sold cheaply 1
Their jeans are overpriced, they should of let Tesco continue selling 2
Tesco was ruining the Levi image and should have been stopped 3
No impression X
Other (please specify) …………………………………….

Q21 SHOW CARD O
Did you ever buy Levi jeans at Tesco?
Yes 1
No X






Q22 SHOW CARD P
How old are you?
16-18 1
19-21 2
22-24 3
+24 4

Q23 SHOW CARD Q
What year of study are you in?
1st 1
2nd 2
3rd 3
4th 4
Post Grad 5

Q24
Sex of respondent
Male 1
Female 2
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Unread 30 Mar 2003, 19:01   #18
Judge
Doh!
 
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Join Date: Apr 2001
Location: Nemo Mortalium Omnibus Horis Sapit
Posts: 1,720
Judge is infamous around these parts
Re: questionnaire: jeans, loyalty, levi

Quote:
Originally posted by ScotWiZ
please answer..

first quote
then delete the number corresponding to your answer and replace it with an X


its supposed to be for students that wear jeans living in UK but if that doesn't apply to you make up an answer :|


ignore the "SHOW CARD"s

I dont buy Jeans, my Wife buys all my clothes ask her, now kindly take your stupid research questionaire and shove it somewhere out of my face, before I insert it in your Rectum.
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