Re: what happend to the banner idea !?
That kind of marketing is quite 2000.
Seriously, I'd be starting some buzz. It's cheap and beats any banner. Post it on blogs or uni pages, try to get an online game site to do a thing on it. Hell put it on twitter. Get some followers, you'll stick out with the current playerbase.
I'm going out on a limb here, but how about this: organise an olympics, and actually write some newspapers about that we've been going for 10 years and we seek old players from all countries to play an official PA olympics.
Buzz buzz buzz. It's almost 2010 guys. Get with the program.
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For real
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