Today as I was reading the Guardian I noticed an article on the front page about this new
David Cameron website, where his minders have decided it would be a good idea to have him talk into a webcam from his home.
Now my knowledge of British politics is not very great; it simply struck me as a very odd, perhaps even progressive thing for a right wing conservative party to do.
There is no reason why not of course, and perhaps it will connect with a constituency of computer savvy internet goers.
The interesting question for me is whether this will turn out to be a major new avenue of political communication; something slightly more direct and accessible to the public. Does that then have a positive or negative spinoff for the democratic process? Or is it just a new form of vacuous political advertising? All spin and little substance.
Here is the link to the
Guardian article.