So in summary (and let's be honest I doubt PA Team have bothered to read this thread) it's been established that someone with some leadership skills (ie: a vision and the drive to get there) needs to be recruited to help with PR and Marketing.
Or at least someone who responds to these type of threads with something concrete and useful.
The problem is that PA Team is a bunch of geeks (no offence guys, but it's true) without any kind of business/target based goals.
If only we could employ Zar on side