Viral marketing is the best bet you can take at this very moment. There is no use in investing any money into advertising an outdated, unattractive game which still lives from its brand and the old playerbase.
What this game needs is quite an upfront investment to turn it into something very decent again. Tthen it can get required advertisement.
OT, but still worth noting:
Quote:
Originally Posted by [JungleMuffin]
Back story?
This is PA, not RP, and im pretty sure RPers have noticed that.
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A back story adds to a game's depth. Give some background on the universe, about the races available, how they emerged and made progress.