I don't think most of the British public would be alienated by anyone attacking Jamie Oliver, the smarmy mockney muppet deserves a slap. As Lokken says he's not arguing against the idea of healthy food he's arguing for some degree of personal choice and against the need for government intervention.
You say he's not bright enough to make that argument, he makes it in the quotes in the article, more like you aren't bright enough to read it