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Originally Posted by Tactitus
The clown ruined it for me.
The previous 'bouncing balls' advert radiated a jaunty optimism, with the balls (seemingly representing technological innovation in general and Sony's new product in particular) happily bouncing down a street of low-density housing. A couple of people are shown reacting to the balls with curiosity and wonder, eager to participate in the promise of a brighter future.
In contrast, the 'exploding paint bombs' advert features a bleak and hauntingly Orwellian landscape of abandoned tenements. Technology (in the guise of the exploding paint bombs) has now become dangerous and unpredictable. The only person shown is a clown, fleeing in terror.
I can only surmise that sales of Sony's product have lagged and a bitter corporation has turned to mocking the public.
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Surely the random, almost Dali-esque nature of the paint being thrown to all four corners of this depressed, lower-class housing project, bringing a vibrant multitude of colours and expression into an otherwise drab and expressionless facade.
The explosions of colour show how the impact of technology can make radical changes to the way people live. I think there is a hidden message, that even if you live in a slum, Sony products can bring colour into your life and help to change your outlook.
If you're looking out on a slum listening to Sisters of Mercy on a $10 combo CD/Radio/Alarm clock, your impression is one of gloom and depression. Listening to that
exact same piece on a $1000 dedicated separates system may not make your bank account healthy, but the message the music brings is different.
Think of it as an outpouring of joy that technology brings, not the dark depression of the truly technophobic.
The clown? **** knows.