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Re: Population research
One day, Blizzard introduced a new feature to WoW: you'd only get normal XP for the first X hours of play every week. After that, all XP gained was halved.
Of course, there was a massive player outcry. So what did Blizzard do? Change it back? No: they changed the wording of the new feature: the first X hours of every week, you'd gain bonus XP, and for the rest, normal XP. But they didn't actually change any of the numbers, only the descriptions. What is now 'bonus XP' was the exactly equal to what was previously called 'normal XP', and what is now 'normal XP' is exactly equal to what was previously called 'reduced XP'.
Moral of the story? Framing matters!
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The outraged poets threw sticks and rocks over the side of the bridge. They were all missing Mary and he felt a contented smug feeling wash over him. He would have given them a coy little wave if the roof hadn't collapsed just then. Mary then found himself in the middle of an understandably shocked family's kitchen table. So he gave them the coy little wave and realized it probably would have been more effective if he hadn't been lying on their turkey.
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