[Nodrog]

The chav identity is quintessentially postmodern, being born out of mass-media in a way which could only have taken place under late-capitalism. Perhaps the most interesting part of the phenomenon has been the dialectic relationship betwdeen the national 'chav' archetype, and the regional texts such as the 'Glasgow Ned' from which it emerged. Although many have pointed out that these local discourses pre-existed 'chav' by many years, the synthesis undertaken within the media has formed and reflected back hyperreal aspects of the culture. The intertextual elements are highly noticable here, with the chav identity being a bricolage of many provincial lower-class stereotypes, while simultaneously serving as a focal point against which young people can define themselves. The life of a glasgow ned today is not the same as a glasgow ned 15 years ago, before he had the backdrop of 'chav' against which to self-identify.

The choice to wear the famous Burberry tartan represents a hypermodern attitude towards identity, along with the decision to take a post-ironic stance towards working-class politics. We could say that, in a sense, the adidas tracksuit has become the ultimate artefact within the discourse of camp, with its semiotic mythology taking on a multi-faceted meaning inextricably linked to the ghettoization of life in post-Thatcherite Britain. To embrace this fashion is to be liberated from the remnants of middle-class idealism, which continues to act as an oppressive force against the underpriviledged.

On the other hand, punky/mosher looking girls are pretty hot so I'm going with that.