[Alessio]

There’s a few key things that are different from other auctions you might have used online:

Bidding on our auctions starts at just 10p, with no reserve prices.
The price only goes up by 10p with each bid placed. (7p on international auctions).
If a bid gets placed in the final moments, we extend the auction by up to 20 seconds.
There’s a small charge for each bid placed: this helps us offer you such amazing bargains.

So for every £1 of the price you see they get £5 from just bidding. So lets say you have spend £20 on a bidpack. That would mean one alpha male would have lost his money without winning on every £4 of the price. But since most are international auctions, one alpha male would have lost his money without winning on every £2,80 of the price.

Phahaha!